Welcome to CFLO's "Build My Brand" Portal

This portal serves as Brand Building aid to current & past
Central Florida Lyric Opera Resident Artists.

While you've no doubt expended hundreds of hours developing your vocal and performance skills, you probably haven't spent very much time developing and promoting your "brand" - the online presences of "you", the thing most  needed if you hope to have any chance of attracting the attenion of  agent's, promoters, directors, conductors, performance venues and even your peers.

No doubt you have accounts on a number of social media platforms - Facebook, Twitter, Instagram, and so forth - but are those personal or professional accounts? And just how effective are each of those accounts in advancing your career? For example, did you realize that your personal Facebook, Twitter, Instagram, etc. social media accounts are exactly that - Personal? That means the only people that can view your posts, photos, videos, etc. are the people you "invited" and approved to peek inside your "personal" account. Google, Bing, Yahoo, and all the other search engines out there, the tools that really matter in getting your "brand" noticed, they have no idea what you have posted on your "personal" social media accounts.  And all those #Hashtags you've been including as part of your personal posts, those are only useful to the people you already invited into your personal world.

From this page you may access a series of papers developed specifically for young artists who wish to begin developing and promoting their "Brand" to the world. Articles such as "Establishing Your Brand," "Hashtag Best Practices", developing "An Effective Bio," and several more.

And if you have questions, suggestions or simply wish to discuss this whole "Build My Brand" thing more, click on my name and send me an email. We'll find a time to get together:  Dave Harrold

Click HERE to open a shared Google Drive folder. Within that folder you may open and read a series of articles that can help you better understand how to "Build My Brand".

 - Dave Harrold